Podcast: Play in new window | Download
This week I welcome Michelle Swaney on the show. Michelle is the founder of The Potty School, a business she started with a vision to help parents and caregivers learn to potty train their children.
That’s right, people pay Michelle good money to teach them how to train their children to potty. She works in a niche market of “sleep trainers”, “infant nutritionists” and “labor doulas” who all wouldn’t have had jobs a few generations ago.
People used to live in tight-knit communities and had large families that overlapped in generations, so the passing on of generational information was not something that was done intentionally…it just happened. Times are a bit different today though with people having smaller families and waiting to have children at an older age. Many people don’t know the basics of when to change a diaper, when to put a child down for a nap, or in Michelle’s niche – how to potty train.
Michelle’s clients spend an average of $50/month on diapers not to mention wipes and clothes ruined by “blow-outs” and diaper rash creams. They not only save money, but also reduce their impact on the environment!
On this episode, you’ll hear Michelle share her success as an entrepreneur and how she’s grown this unique business helping parents potty train their children. You can learn more about Michelle’s business by visiting thepottyschool.com.
