Seven years ago, Shane Kenny and his brother Aaron sold their 11-year-old Internet filtering software business to McAfee for over $10 million.

Today, Shane is back in the filtering game – albeit in a completely different sense – as the founder of a service that delivers air filters to consumers’ homes on a regular schedule to ensure timely replacement. Shane came up with the idea because of his own frustration in remembering to change filters and trying to find the size he needed at the local home improvement store.

Taking a page from Dollar Shave Club’s razor blade subscription business, he solved both problems by launching FilterSnap with 72 filter sizes and a choice of 1, 2, 3, 6 or 12-month replacement schedules. Shane joins me on this episode to share his story of success. You can find out more about Shane’s company by visiting

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